Package: tryton-modules-marketing-automation (6.0.4-1)
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- [tryton-modules-marketing-automation_6.0.4-1.debian.tar.xz]
Maintainers:
External Resources:
- Homepage [www.tryton.org]
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- tryton-modules-web-shortener
- tryton-modules-account-fr-chorus
- tryton-modules-web-shop-vue-storefront
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Tryton application platform - marketing automation module
Tryton is a high-level general purpose application platform. It is the base of a complete business solution as well as a comprehensive health and hospital information system (GNUHealth).
The marketing_automation module allows marketing actions to be automated. It is based on scenarios and activities that are executed on selected records.
Scenario ********
A scenario provides the entry point for records into an automated marketing campaign. Each record can only enter a scenario once.
A cron task runs periodically to find new records to apply the scenario to.
Activity ********
The activities form a scenario. They define which action should be triggered and when it should happen. The activities are organized as a tree.
Actions *******
Send E-Mail
The activity send an e-mail to the party defined on the record. The E-mail is composed using an HTML `Genshi <https://genshi.edgewall.org/>`_ template with `record` in the evaluation context. All `<a>` elements have their `href` replaced by a shortened version used to trigger children activities. If the `href` value is `unsubscribe`, it is replaced by the URL which allows the recipient to block their record for the scenario. A empty image is automatically added at the end of the `<body>` to track when emails are opened.
Record ******
It stores a reference to the records included in each scenario. If the record is blocked, no activity will be triggered for the record.
Record Activity ***************
It stores the state of a record for an activity of the scenario.
A cron task runs periodically to execute any waiting record activity that is due.
Configuration *************
The marketing_automation module uses parameters from the section:
[marketing]:
- `email_from`: The default `From` for the email.
- `automation_base`: The base URL without a path for the unsubscribe URL
and the empty image.
The default value is created using the configuration `[web]` `hostname`.
Other Packages Related to tryton-modules-marketing-automation
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- dep: libjs-sphinxdoc (>= 5.2)
- JavaScript support for Sphinx documentation
-
- dep: python3
- linguagem orientada a objetos de alto nível e interativa (versão python3 padrão)
-
- dep: python3-genshi
- Python XML-based template engine - Python 3.x
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- dep: tryton-server (>= 6.0)
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Download tryton-modules-marketing-automation
| Architecture | Package Size | Installed Size | Files |
|---|---|---|---|
| all | 43.6 kB | 319.0 kB | [list of files] |